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Move Europe - Healthy Lifestyles in the Working Environment

7th Initiative (2007 - 2009)

Logo: Move Europe

In April 2006, the seventh trans-European initiative of the ENWHP, the "Move Europe" project, was started. Under the leadership of the NCO from Italy (ISPESL/University of Perugia), a total of 25 member countries participated in the three-year campaign aimed at the dissemination of good practices in the field of lifestyle-oriented WHP: physical activity, healthy diet, mental health and smoking prevention.

The relevance of the presented issues are clear in the face of the worldwide increase in prevalence rates of chronic diseases (heart and other organ diseases, strokes, diabetes, cancer, chronic respiratory diseases, neurological diseases, depression, ...) Thus, the WHO estimates that without specially aimed measures, the number of deaths related to chronic diseases will increase worldwide by 17 percent between 2005 and 2015.

The initiative was designed as a campaign which sets quality standards for Good Practice in WHP, identified complying models and disseminated these results throughout Europe.

  1. Based on an intensive review of other quality models and existing literature, the ENWHP members developed a high level quality standard ("quality model"), which resulted in the production of corresponding tools.

  2. Companies from participating countries filled out an online questionnaire for the "Company Health Check", which was available in their national languages, and assessed the quality of lifestyle-related health promotion programmes.

  3. A gradual status and selection model enabled companies to participate and identified good models on different levels: Companies participated as "Move-Europe Companies" and qualified for selection as Models of Good Practice. Exemplary Models which were considered particularly suitable for transfer in other countries were invited to present their activities in health promotion on a European Conference which was held in Perugia, Italy in the beginning of 2009.

  4. An advocacy and alliance building strategy tied national interest and expert groups to the campaign and thus increased its impact. A dual-level-partnership model was used, with opening meetings in every country and on European level, relevant stakeholders and experts were recruited, helped to further widen the scope for participation and to deepen the penetration in national WHP markets.

  5. Marketing and PR instruments (e.g. contest, "labels", media work, concluding conference) were employed to create added value for participating companies, members and partners and thus helped to raise the campaign's awareness.

  6. National dissemination symposiums in every country, (organised by the NCOs with national stakeholder communities) and a European conference (organised by the secretariat) facilitated the process of a Europe-wide exchange of knowledge and experiences and supported the dissemination process.


The results of the campaign were documented, evaluated, elaborated and made accessible in all countries via reports and distribution, translated and adapted recommendations, fact sheets (English, German, Italian) and guidelines. 

In the final "Move Europe" business report (1.7 MB) you will find the following information:

  • the objectives and key data of the project
  • the description of the developed quality criteria and the "Company Health Check"
  • the main results of the "Company Health Check"
  • the results of the MOGP content analysis
  • policy recommendations
  • company recommendations